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Welcome to Paid Traffic, we specialise in pay per click advertising on Google. Want to boost your business? Contact us today!

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Analytics 360 Suite is a Google product that “data from across the many touchpoints of today's complex customer journey. It then uses deep insights to help your enterprise measure and improve the impact of your marketing.” It offers enhancements for paid premium users of Google Analytics including Google Data Studio 360 which provides data visualization and reporting for large enterprises.In May of 2016, Google starting offering a free version of Data Studio for those who...

Google needs to appeal to advertisers and searchers and therefore operates differently from a traditional auction which is based entirely on bids. Google uses a second price auction which means advertisers do not pay full bid; instead they pay only the amount above the bidder below them. However, the order is not based only on bids, it includes other factors.   Google evaluates the expected click-through rate if an ad is shown, whether the landing page includes relevant...

Google Marketing Next highlighted the future of digital marketing this week with Google innovations, news about what is coming next, and what is needed now based on consumer demand and expectations.Consumer experiences are becoming more tailored as data and machine learning work together and people expect better experiences across all devices for everything they need. Both data and machine learning are at the heart of the innovations that are required to keep customers satisfied and marketers...

If you love online video content, you probably spend a significant amount of time enjoying YouTube and you’re not alone.YouTube now has over a billion users, almost a third of all internet users and advertisers have started to recognize the power of YouTube ads for their digital marketing. Many websites on Google’s GDN also support video ads and with display advertising, you can reach an even wider internet audience. More businesses have been embracing video advertising and...

The digital age has produced an increasingly competitive business world. Thanks to Google’s massive audience base, AdWords has become one of the many battlegrounds on the digital marketing scene.An essential part of any successful marketing strategy is knowing your competition and staying one step ahead. It is, therefore, perfectly natural that PPC professionals are frequently confronted with the question, ‘what is the competition doing?’    While you can never know all the ins and outs of a competitor’s...

When judging the success rate of your SEO or PPC strategies, there are many metrics to consider but which is most important?  Whichever KPI you regard as having greatest value will depend upon your business goals. That being said, click through rates are arguably the most vital metric when measuring the effectiveness of both SEO and PPC campaigns for any website. Click through rate is defined as the number of clicks your site received against the total number...

With every passing year, online shopping becomes more popular. There are far more online shoppers than just a couple of years ago but there are also far more e-commerce shops. This means competition between these online retailers is becoming fierce.  According to a Business Insider article, as of January 2016, 40% of global e-commerce traffic was coming from search engines. In a recent consolidation of data, SmartInsights puts the figure at a staggering 43% of e-commerce traffic...

We talked about the importance of using the right attribution model with your paid ads and ways to optimize your campaigns for success. By now, you understand how complex the path to purchase really is and why AdWords experts need to view multiple touch points on the consumer journey. Measuring success based only on the last-click model does not give any credit to your marketing efforts prior to the last click. It is rare that the...

The digital marketing world is awash with choices and tough decisions. There are so many platforms with their own array of advertising superpowers, it can be hard to know where to begin.Ideally, you want to expand your audience and will market on more than one digital platform but where do you start? which are the most crucial to start with? Well, starting with the platform that has the widest audience provides better scope for targeting. You should...

It is undeniable that Facebook is the king of the social media world. It is also the platform that has most successfully embraced social advertising with all other platforms following suit.    With 1.86 billion monthly active users and 1.15 billion daily active mobile users, businesses should start taking Facebook social advertising very seriously, if they do not already.       For those companies who have embraced Facebook, one matter looms large: how to implement conversion rate optimization. Facebook is a very...