A better call to action is often more subtle and yet still compelling enough to entice users to click.
Here are some examples:
Show off testimonials: Read our rave reviews!
Emphasise cost savings: Save $100 on your next purchase!
Use imagery: Imagine your next vacation in…
Highlight satisfied customers: See why customers love us!
Include bonus offers: Free shipping worldwide!
Appeal to a problem: Eliminate pest infestation today.
Provide instant gratification: Get a response within one hour.
Experiment with different call to actions to see which ones generate the best results.
Owners spend a great deal of time crafting ads but fail to actually test how they perform.
Looking at hard data is always the best answer to determine the success or failure of a campaign rather than make assumptions. A/B testing involves running similar ads against each other but with subtle changes (e.g. different headlines or body copy) and measuring the results.