Higher click through rates: AdWords provides comprehensive data including impressions and click through rate so you can see exactly how certain ads perform. Improving click through rates on your campaign drive more visitors to your landing pages and increase sales.
Better Quality Scores: Google evaluates numerous factors to determine ad positions. A higher click through rate translates to a higher Quality Score which means you can be paying less per click and still rank higher than your competitors.
You may think that a certain headline may immediately attract clicks but you simply never know unless you test it. Here we look at how to get started with A/B testing for your AdWords campaign.