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You’ll need an AdWords account before you can reach your customers with targeted search ads.
Step 1: Head to the Google AdWords main page where you’ll see a brief introduction on getting your ads on search:
Step 2: If you already have a Google account, click the “Sign In” link at the top right corner. Enter your email address and click the “Next” button:
Step 3: On the next page, you’ll be asked to enter your password. Alternatively, if you don’t already have a Google Account click the “Start Now” button on the main page. Either option will take you to the following page to get started with AdWords:
Step 4: Enter in your email address (preferably one associated with your business) and your website where you’ll be creating ads for and driving traffic to. Then click the “Continue” button to start creating your first AdWords campaign:
To return to this page or login to your account from another device, simply head back to the Google AdWords main page.
Answering this question isn’t exactly straightforward.
Google advertising costs depend on a number of factors:
If you’re looking for a quick answer, calculate your Adwords Budget in minutes by reading our Adwords budget guide.
To get cost estimates for keywords you wish to advertise for, use the Keyword Planner tool.
Google offers free support to help business owners get started with a digital marketing campaign. This includes setting up an AdWords account and helping you build your business.
The number to get in touch with a Google AdWords representative is 1800 988 571.
Note that this free service is only available for new Australian advertisers. Fortunately, even if you have an existing account but would still like professional help, there are other alternatives available. Our AdWords experts manage and optimise your campaigns to maximise your return on your investment. Call us today on 1300 853 844 to get started.
Google Adwords Express differs from Google AdWords in that it’s a much more simplified version and is designed with local businesses in mind. Here is a comparison between the two products:
Here is what makes AdWords Express appealing:
To get started, go to the Google AdWords Express homepage and login or sign up for a new account.
Google Partners is Google’s program for advertising agencies, digital marketing professionals, and other online consultants who manage AdWords accounts.
An Adwords Premier Partner is a company that’s part of Google’s “authorized reseller” program, to which it refers SMBs. Our parent company Digital Monopoly is an example.
Here are some of the benefits of getting AdWords certified:
Working with professionals who hold Google AdWords certification is beneficial for your business. It means getting access to individuals who have demonstrated proficiency in different areas of AdWords.
Keyword research is a fundamental part of PPC campaigns. When users search for keywords that relate to your products or services, you want your ads to appear for those queries. Using the right keywords then is crucial to drive targeted traffic and sales to your landing pages.
Fortunately, AdWords comes built with a keyword tool. To access the Google AdWords keyword tool, follow these steps:
Step 1: Login to your account
Step 2: Click on the Tools link at the top and you’ll see Keyword Planner in the drop-down menu
Step 3: You can then either search for new keywords, get volumes for keywords that you’ve picked out yourself or get suggested keywords by entering in your site’s URL or choosing a product/service category.
Long tail keywords as the name suggests, are longer keywords, usually 3-4 word phrases that are super specific to whatever you are selling. For example “left handed acoustic guitar”, “cheap swimming goggles”, etc. You see, whenever a customer uses a highly specific search phrase, they tend to be looking for exactly what they are actually going to buy. These keywords tend to have lower volumes but are generally cheaper and more likely to lead to a sale.