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Have you ever had the feeling that your eCommerce website is ticking all the right boxes for Google AdWords conversions, yet somehow you are still missing out on sales?Imagine it, you have a strong PPC campaign with conversion driven landing pages and most importantly, the products themselves are fabulous but customers are abandoning their shopping carts at the last minute. It can be frustrating for PPC advertisers and e-commerce site owners alike, having followed best practice PPC...

Most e-commerce retailers are already aware of the power Google Shopping holds for their PPC campaigns. According to a 2016 report from Crealytics the PPC industry has seen a massive uptake in spend on product ads over the last two years.  Google Shopping campaigns have proven to hold an advantage over text ads particularly for retailers whose products have a highly visual impact. Products such as clothes, makeup, decorations, home-ware etc have visual appeal as a key...

It is a commonly held belief that using long tail keyword phrases in your AdWords campaigns is a good strategy for gaining a positive ROI.Long tail search terms tend to contain more detail and are more specific. This means they can potentially be more relevant to the product, service or information your company provides. Since long tail terms are more specific they also tend to have lower search volume and are therefore cheaper. The expected result would...

The consumer journey is not clear cut. Changes in how consumers search presents several challenges in understanding attribution. Not only are people using multiple devices (mobile, desktop, and tablet) devices to search for something, they spend more time online before decision time which includes multiple visits to the same website. People rarely see an ad online and immediately make a purchase as a result.For most consumers, they first learn about a brand through a paid campaign...

Although we all like to believe that we make purchasing decisions based on logic and rational thought, the truth is we are often swayed to a decision based on our emotions. This concept, known as neuromarketing, applies the principles of neuroscience to marketing research, studying consumers' sensorimotor, cognitive, and affective response to marketing stimuli. In other words, it looks at how marketing interacts with our minds and speaks to our emotions with the goal of...

Bing native ads are already available in beta for the USA and are expected to rollout to more advertisers very soon.PPC experts started testing the new native ad format back in 2015 and while rollout has been slow, initial results have proved promising. Bing announced that their native ads CTR has been approximately 5 - 7 times higher than regular display ads on MSN. Bing plans to expand its 'intent network' to more syndication partners over the...