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PPC is not just for search engines and independent publishers anymore. In the modern digital world, online advertising is also dominated by social media sites. Facebook, Twitter, Instagram and even Pinterest and Snap Chat have made a mark but another PPC platform you won’t want to miss is LinkedIn. Despite having a much smaller following than big players like Facebook and Instagram, with only 500 million users to their 2 billion and 700 million monthly users respectively, LinkedIn...

Less is more - How to get more conversions by offering less Marketers and business owners have long believed that the more choice you offer customers, the more likely it is that you will make a sale. On the surface, this assumption seems to make sense. Surely by offering additional choices, potential consumers are more likely to find something that suits their needs? Nevertheless, this assumption is not necessarily true. We have all heard the saying ‘less is more’....

Google advertising has a wide array of solutions for different business sizes, different industries and all the audiences you could ever want to reach. Unfortunately for larger businesses, particularly big e-commerce companies, building and maintaining campaigns can be especially time-consuming. With all the bid strategies, targeting, remarketing, search, display and shopping methods, it can be challenging for any PPC manager to give campaigns the attention they deserve to really succeed. When it comes to companies with large...

When it comes to a successful PPC advertising strategy there are many different components to envisage. Your targeting strategy, your quality score, your landing pages and ad copy are all major considerations, yet without a high-quality bidding strategy, these other elements won’t get very far.Having the right bids for the correct keywords in each AdWords auction can make or break your strategy, so it is vital to have a plan. Bidding is one of the most essential...

You will never have successful Google advertising unless you set up conversion tracking in AdWords. With conversion tracking, advertisers can optimize campaigns for best CPA and ROI. Without conversion tracking, you can never truly understand the value and profit produced by your Google advertising efforts. Setting up conversion tracking in AdWords is easy but many advertisers neglect phone calls when it comes to monitoring their conversions. For some industries, phone calls are the primary method for gathering...

Accelerated Mobile Pages (AMP) were launched in 2016 and Google I/O in 2017 included sessions about what is working with AMP, where improvement is needed, and applications for publishers, merchants, and advertisers.AMP is an open source project for creating fast web pages and was launched for developers in October 2015. In February of 2016, it was released to consumers as a top stories carousel in Google Search.    Since then, it has continued to evolve and is...