In most instances, you only need two things to open an Adwords account and start advertising. We’ve listed them below in the hope of setting the record straight. Of course, Google reserves the right to refuse any applications. So, sometimes you might have to wait a while or make alterations to your site to keep them happy. However, you just need these two things before you get started:
- A well-built, relevant website with easy navigation
Adwords adverts will send internet users to a page on your site. So, it’s vital that you have a clean domain that appears professional. You’ll never achieve the best results if you send people to pages that look amateur or dodgy. Your goal is to make those internet users turn into customers after landing on your chosen pages. That is why you must make sure your ads accurately reflect the content. For example, if you’re advertising the sale of guitars, you don’t want to push people towards a page selling drums. You get the idea, right? The people clicking the guitar advert want to find a page with many relevant products. They are very unlikely to spend money if you send them towards items that don’t match the description of your ad.
- Commitment to the long-term project
Unfortunately, you’re not going to experience incredible results from Adwords overnight. You have to mess around with the targeting options and landing pages for the best outcomes. That takes time, and so you need to make a long-term commitment. You’ll have to work hard to create the best ad groups, and then improve your use of keywords. You’ll also need to boost your Quality Score and offer the best user experience. We would recommend that you spend at least six weeks on a campaign before trying something new. However, you’ll have to check the results every day, and that takes time. If you’re too busy, you might like to consider outsourcing.