At this point you should have an extensive list of negative keywords you can use. Follow these steps to add them to your campaign:
- Click the Campaigns tab
- Click the Negative keywords button
- Click the red + Keywords button
Note that you can add negative keywords on an ad group or campaign level.
It seems like a lot of effort but adding negative keywords can ultimately reduce costs and improve conversions in the long run. As your campaign progresses, it’s a good idea to revisit your list and continue to add negative keywords to it.
In the next section we look at the different keyword match types when creating an ad.