The following scenario might sound familiar.
You perform a search for a rather obscure item. But to your surprise you see an ad that offers exactly what you are looking for, right down to the headline and body description. It also happens to come from a trusted brand so you click through and happily make your purchase.
Chances are the advertiser was implementing Dynamic Keyword Insertion (DKI) into their campaigns. This unique marketing strategy makes ads far more targeted and can boost click through rates to your landing pages. The end result is a highly profitable AdWords campaign for your business.
But Dynamic Keyword Insertion is not utilised nearly enough.
One reason is because many advertisers don’t even know it exists and another is simply not knowing how to implement it correctly. Here we provide an in-depth look at how get started with Dynamic Keyword Insertion.