Google AdWords is one of the most effective ways to reach new customers.
The way it works is straightforward: AdWords is based on a PPC (pay per click) platform. Advertisers bid on relevant keywords and create clickable ads which are eligible to appear in the search results. Clicking on the ad takes prospective customers to a landing page and the advertiser is charged whether or not the visitor converts.
Savvy consumers today turn to search engines for product research. Most search directly from Google by typing in relevant queries. That means your customers are online right now searching for your products or services. AdWords connects you to them.