Google Advertising Management Service

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Advertising on Google

Google AdWords is one of the most effective ways to reach new customers.

The way it works is straightforward: AdWords is based on a PPC (pay per click) platform. Advertisers bid on relevant keywords and create clickable ads which are eligible to appear in the search results. Clicking on the ad takes prospective customers to a landing page and the advertiser is charged whether or not the visitor converts.

Savvy consumers today turn to search engines for product research. Most search directly from Google by typing in relevant queries. That means your customers are online right now searching for your products or services. AdWords connects you to them.

Why Advertise on Google?

More traffic and more sales—Google AdWords delivers both through paid search. Few other marketing channels offer the same degree of flexibility and targeting as AdWords. Here are other compelling reasons to advertise on Google:

  • Measurable: Every aspect of your campaign can be measured right down to the number of clicks, impressions, and conversions your ads generate. Tracking these details lets you easily measure your return on investment.
  • Cost effective: AdWords is one of the most cost effective marketing channels. You only pay for actual clicks to your ads so it’s possible to drive targeted traffic to your landing pages even on a limited budget.
  • Precise targeting: Reaching the right customers is key to generating a high return. AdWords gives advertisers complete control over where and when their ads appear. That means a much more relevant campaign that reaches your ideal prospects.

Successful Google Advertising For Small Businesses

If your business has yet to get started with AdWords or your efforts aren’t generating a positive return, we can help. We manage each of the following aspects of your Google advertising campaign:

  • Keyword research: You need to target the right keywords to reach your ideal prospects. We use sophisticated tools to identify the keywords your audience is using and narrow them down to those that have the most potential.
  • Ad copy: Compelling ads are what will get your business noticed in the search results. We ensure your ads are relevant and tightly focused with a strong call to action.
  • Landing pages: Conversions ultimately take place on your landing pages. We optimize and build high converting landing pages that are relevant for each of your ad groups, resulting in more qualified leads and sales.
  • Optimization: Ongoing optimization is key to driving an even higher return with your campaigns. A few small changes can really add up to make a huge difference. We continuously refine and optimize your campaigns.
  • Reporting: We provide detailed reports on the key metrics that matter for your business so you know exactly how our efforts translate to measurable results. We also provide recommendations to get ahead of your competitors.

Google Adwords Management Service and Support

Advertising on AdWords enables you to target prospects who are actively searching for your products or services with highly targeted ads. When done right a targeted campaign instantly connects your brand to your target audience.

But as with most marketing channels, driving results with AdWords requires strategic implementation and ongoing management to be successful. Simply creating a campaign without proper planning is the fastest way to burn through a budget with poor results. That’s why you need an experienced team to get the most value from your ad spend.

Paid Traffic offers comprehensive Google AdWords support that gets results. We follow a proven process that increases your reach and maximises your ad spend.

Onboarding and Adwords Campaign Setup

The onboarding process is a crucial step to minimize any miscommunication. We start with an initial meeting to better understand your business and your objectives. The introduction also includes a brief overview of our AdWords services so you have a better idea of what to expect.

Our certified AdWords experts then get to work on setting up your campaign. This includes structuring your accounts and ad groups to reflect the products or services you offer. If you don’t already have an account, we’ll create one for you and even give you a complete walkthrough. As your campaigns are implemented, we follow up with regular calls and provide reports so you know exactly what’s happening.

Each step of the onboarding process facilities a strong relationship and ensures that your goals are translated into an effective PPC campaign.

Why Choose Us?

Paid Traffic offers comprehensive paid search management services that reflect your business goals. When you work with us, you get access to a team of Google AdWords certified experts. We handle all aspects of your campaign from initial setup to ongoing optimisation. Our extensive industry experience with PPC means that we know exactly works and what doesn’t.

Drive More Targeted Traffic And Sales To Your Business Today