Most people will use the terms “keyword” and “search query” to mean the same thing these days. However, their definitions highlight that there are some differences. So, we just wanted to set the record straight to avoid any confusion and make sure you don’t waste any money.
A word that you focus on based on many relevant search queries made by Internet users.
Search Query Definition:
The original string of words that internet users type into search engines when looking for information.
So, as you can see, there are some significant variations between the two terms. For example, a marketer might like to focus on the keyword “footballs.” Search queries that bring his ads to the top of pages could include: “buy footballs” or “where to buy footballs”. Does that make sense now?