When it comes to online advertising, far too many people make the mistake of focusing all of their resources on Google. While the search giant claims the majority of internet searches, it still gets plenty of competition from Bing. In fact, approximately one in three global searches are generated through Bing.
That’s a substantial number of search queries, to say the least. In Australia alone, the Bing market share stretches to include upwards of 5.5 million users each month. But that’s only part of the story. According to the folks at Microsoft, Bing provides access to around 3 million unique users in Australia and New Zealand. Presumably, these include some of your target customers who can be reached through the Bing marketing network, but not through other search engine advertising channels.