There are many advantages to optimising your text ads, not least the fact that you will get better results. That happens because your efforts will:
- Lower the price you pay for clicks
- Improve your Quality Score
- Boost your click-through rates
Everyone wants to get the most for their money when investing in Google Adwords. So, tailoring your approach is the best strategy for making that happen. Professional marketers will perform the process on a weekly basis. They will take a look at performance charts and new information to work out how to make improvements. They will then test different ideas and keep the ones that worked. Indeed, it’s possible to double or even triple the number of clicks if you apply the technique correctly. It’s also easy to reduce your cost per action significantly.