Choose your bidding based on your budget and scale: The first order of business is to estimate approximately how many clicks it takes to get a conversion. This will help you establish a budget for your campaign while still remaining profitable.
Don’t constantly adjust bids daily: It can be very tempting to obsessively look at your campaign every day and make changes frequently. But doing so prevents your campaign from gathering sufficient data to make a decision. Let a campaign run for at least a week and make changes based on the data from the reports.
Monitor rules carefully for automation: An automated betting strategy makes it relatively easy to maximise views and clicks. But it is still a good idea to keep tabs on your account and adjust your strategy accordingly.
Experiment with different options: Even if an automated bidding strategy has produced excellent results, you should still be testing other bidding strategies as you could potentially be leaving conversions on the table.
Don’t too much on a keyword: Being in the top position increase its visibility but it is not always the most profitable. Bidding more than you can afford obviously tears into overall your return on investment so be cautious about how much you bid on each keyword.
Try enhanced CPC bidding: This is a bidding feature within AdWords that automatically increases your bids for clicks that are more likely to result in a sale. Real-time factors such as device, location, and even the time of day are considered.
Using custom ad scheduling: If your business has more customers at a certain time (e.g. lunch or dinner time for a restaurant), consider reallocating your budget during those hours.
Implementing these strategies will help you more effectively manage your budget.
In the next section we look at how to better optimise your landing page and increase conversions.