PPC is an abbreviation for pay-per-click, and it’s one of the most fruitful promotional methods for online marketers. Advertisers run their campaigns and target their audiences using PPC tools like Google Adwords. They only pay when someone decides to click their graphic, and that means it can display thousands of times for free. It’s a reliable and trustworthy strategy for driving more relevant traffic to any website. Best of all? It’s often cheaper than advertising using alternatives when you get the targeting options right. However, it’s still possible to waste money if you push the ads towards an inappropriate audience. That is why so many people decide to employ the services of experts.